How ‘Let's Go Brandon' Became Code for Insulting Joe Biden The phrase took off after a reporter at a NASCAR race in early October mischaracterized a vulgar threeword chant against Biden as a. The need to ‘trigger’ or taunt the opposition is a key feature of ‘Let’s go Brandon,’ illustrated in the number of elected Republicans who have scrambled to appropriate the term. 1152am American Airlines sent out an apology via Twitter after one of its pilots was caught with a "Let's Go Brandon" sticker.